Are you wondering why constant and measured Social interaction via the web (and soon simple text messages) are such a big deal to business?
Hint: it's not necessarily about sharing your latest vacation picture with friends and family.
For a simple answer (ok, maybe not so simple) I encourage you to check out a behind the scenes look at how Analytics, Big Data and Cloud are used to drive and exploit Social behavior; watch the recent PBS FRONTLINE documentary "Generation Like".
As a fifty-something who grew up with one rotary phone in the house, I found it amazing.
As a data centric professional, I found it interesting.
As a business person, I found it profound.
As a parent, I found it disturbing.
I pose this rhetorical question: what do you think of the ABC S?
Of course, multifaceted and "all of the above" answers permitted.