Friday, February 21, 2014

The ABC of Social

Analytics
Big Data
Cloud

Social

Are you wondering why constant and measured Social interaction via the web (and soon simple text messages) are such a big deal to business?

Hint: it's not necessarily about sharing your latest vacation picture with friends and family.

For a simple answer (ok, maybe not so simple) I encourage you to check out a behind the scenes look at how Analytics, Big Data and Cloud are used to drive and exploit Social behavior; watch the recent PBS FRONTLINE documentary "Generation Like".

As a fifty-something who grew up with one rotary phone in the house, I found it amazing.
As a data centric professional, I found it interesting.
As a business person, I found it profound.
As a parent, I found it disturbing.

I pose this rhetorical question: what do you think of the ABC S?

Of  course, multifaceted and "all of the above" answers permitted.

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